I’m a design research and strategy leader with expertise in translating cultural, behavioral, and qualitative insights into innovation strategy.
I love helping brands uncover what people truly value, prototype new experiences, and connecting insight to business growth. With a background in both management and industrial design, I bring a systems-level lens that connects purpose to performance, from early-stage understanding to prototypes designed for refinement.
A Little About Me
The Stats
Bachelors in Management from Purdue University
Masters in Industrial Design from Georgia Tech
12 years in the design industry spanning product, consulting & in-house innovation teams
I love contributing by…
Planning & delivering kickass qualitative design research & synthesis
Wrangling multiple workflows to align seamlessly to a desired outcome
Using empathy & creative problem solving to gain influence and impact on strategic initiatives
I’m passionate about…
Helping people thrive
Building healthy, functioning communities & teams
Technology that empowers us to be more human (by doing the inhuman stuff for us)
Cheryn Flanagan, Senior Director Health & Life Sciences
“Laura's collaborative approach fostered a highly productive team environment, where diverse perspectives were valued and integrated seamlessly into our strategies. Her leadership style, characterized by clarity, empathy, and a relentless pursuit of excellence, inspired everyone around her to perform at their best.”
Megan Enright, Product Design Director